The short answer is “Yes”, and in this blog posting I’ll explain why. A few years ago, I remember eBay’s CEO, John Donahoe, saying something in an interview that caught my attention. He said that 70% of eBay’s revenue came from fixed-price sales; but that 70% of listings were still auction listings. I’m not from Missouri, but I wanted to see for myself, being the data-driven guy that I am. I did some research, in several categories, and I found this statement to be pretty accurate, at least as far as the number of listings that were auction listings. This is information that you, as a professional, results-oriented, profit-seeking eBay store owner/manager, can put to good use.
I retested this data today, which you can see the table accompanying this post. I tested listings in four product categories: tanzanite gemstone rings, digital cameras, “dog lover products”, and auto performance parts. In each case, “Buy It Now” (fixed price) listings greatly outnumbered the auction listings. For example, in digital cameras, there were 69,931 total listings, of which only 10,132 (14.5%) were auctions. So, being the astute observer that you are, you might expect that 14.5% of the listings you see on page 1 of search (or navigation) results would be auctions, right? Wrong!
In fact, of the 50 results on page 1, 35 of them were auction listings, and of the 50 results on page 2, 35 more were auction listings – exactly 70%, the same 70% that I discovered about three years ago, and the same 70% mentioned by eBay’s CEO.