About Me

Hi. Thanks for visiting my blog about e-commerce marketplaces. Occasionally, as the mood strikes, I’ll write about various e-commerce related topics, particularly those that relate to Amazon, eBay, or other online marketplaces. As someone with a lengthy retail background, both online and offline, you could say that my passions are marketing, merchandising, product management, user experience, and e-commerce in general. What I really find fascinating though, is consumer behavior, and the things that we do to get consumers to respond to us, and to buy from us.

I’m currently a Director of Marketing and Ecommerce, working for a small business in the Knoxville, TN area. I am also running my own ecommerce consulting business, advising small businesses on how to set up and manage an ecommerce operation; my specialty is online marketplaces such as Amazon.com, eBay.com, Sears.com, and Rakuten.com. I can also advise you on setting up a social media marketing strategy, as well as setting up Google Adwords PPC marketing.

I’d love to hear from you.

Rick Wingender



Wingender Ecommerce Consulting
www.wingender.us | (414) 343-6202