Kentucky Fried Chicken has its secret recipe. Coke has the secret formula. Google has a top-secret search algorithm that includes hundreds – probably thousands – of factors. eBay, like Google, has a search algorithm that determines where your product will appear on a search results page, or a category page that a customer sees after navigating down to a particular category of product.
To be a professional and consistently profitable seller on eBay, to separate your company’s eBay store from all the other amateurs cleaning out their closets, you need to understand some important things about the eBay algorithm. If you understand how eBay “thinks”, it will lead you down the right road to all of your other decisions, from pricing to product procurement to imaging, etc. You need to understand how eBay decides where your product listings will appear and be able to execute accordingly.