Understanding the eBay Search Algorithm

Wingender Ecommerce ConsultingThe Secret Sauce – the eBay Search Algorithm

Kentucky Fried Chicken has its secret recipe. Coke has the secret formula. Google has a top-secret search algorithm that includes hundreds – probably thousands – of factors. eBay, like Google, has a search algorithm that determines where your product will appear on a search results page, or a category page that a customer sees after navigating down to a particular category of product.

What’s an algorithm?

To be a professional and consistently profitable seller on eBay, to separate your company’s eBay store from all the other amateurs cleaning out their closets, you need to understand some important things about the eBay algorithm. If you understand how eBay “thinks”, it will lead you down the right road to all of your other decisions, from pricing to product procurement to imaging, etc. You need to understand how eBay decides where your product listings will appear and be able to execute accordingly.

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12 Surprising Facts About Amazon

Wingender Ecommerce ConsultingSometimes people ask me why I’m so pro-Amazon (and eBay). Well, it’s not that I’m so in love with Amazon, but I’m a realist. And, I think that if you want to make money, Amazon is a pretty good option for many small businesses. Not every one, but many. You do need to know what you’re doing (which is where I can help you). I think many people have thought about selling on Amazon, but dismissed the idea because of some misconceptions. Those misconceptions aren’t addressed in this YouTube video, but it’s still pretty interesting and worth watching.

So why is it a good idea to sell on Amazon? To be honest, that’s a long conversation, and any small business (or even any large biz) should weigh the pros and cons. But think about, and remember these key points:

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